NAICS Definition of the Retail Trade Industry
The Retail Trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. This sector comprises two main types of retailers: store and nonstore retailers.
1. Store retailers operate fixed point-of-sale locations, located and designed to attract a high volume of walk-in customers. In general, retail stores have extensive displays of merchandise and use mass-media advertising to attract customers. They typically sell merchandise to the general public for personal or household consumption, but some also serve business and institutional clients. In addition to retailing merchandise, some types of store retailers are also engaged in the provision of after-sales services, such as repair and installation.
2. Nonstore retailers, like store retailers, are organized to serve the general public, but their retailing methods differ. The establishments of this subsector reach customers and market merchandise with methods, such as the broadcasting of "infomercials," the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls (street vendors, except food), and distribution through vending machines.
Subsectors Industries
· Motor Vehicle and Parts Dealers
· Furniture and Home Furnishings Stores
· Electronics and Appliance Stores
· Building Material and Garden Equipment Supplies Dealers
· Food and Beverage Stores
· Health and Personal Care Stores
· Gasoline Stations
· Clothing and Clothing Accessories Stores
· Sporting Goods, Hobby, Book, and Music Stores
· General Merchandise Stores
· Miscellaneous Store Retailers
· Nonstore Retailers
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